Profile
With over 10 years of experience as an Art Director and Designer, I’ve led creative projects across the UK, Europe, the UAE, and Australasia. I bring a versatile skill set spanning graphic design, art direction, digital design, and creative leadership, shaping ideas from concept to execution to deliver impactful solutions that elevate brands and captivate audiences.
Experience
Throughout my career, I’ve led and collaborated on a diverse range of work, from branding and digital design to ATL/BTL campaigns, social, and print, always with a focus on thoughtful, impactful design that solves real-world problems. I’ve worked across both in-house and agency environments, partnering with global agencies such as Wunderman Thompson, M&C Saatchi, and McCann. Internationally awarded, I bring global experience and a proven ability to navigate complex, multi-market stakeholder environments, delivering creative solutions at scale.
Skills
I blend strategic thinking with strong visual storytelling to create design solutions that are both impactful and effective. With expertise across branding, digital design, campaign development, and multi-channel execution, I bring concepts to life with clarity, consistency, and purpose. I’m experienced in collaborating with cross-functional stakeholders, and guiding projects from initial idea through to final delivery, ensuring every detail aligns with the broader vision. Whether it’s building a brand from the ground up or crafting a high-impact campaign, I focus on delivering work that connects, inspires, and performs.
Tools
Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), with advanced skills in Figma for collaborative digital design and prototyping. Experienced in storyboarding and visual planning for campaigns, videos, and digital experiences, translating ideas into clear, engaging narratives. Skilled in leveraging AI tools like MidJourney to explore creative directions, enhance concept development, and push visual boundaries.