Profile
With over 10 years of experience as an Art Director and Designer, I’ve led creative projects across the UK, Europe, the UAE, and Australasia, spanning global brands, sport and culture. I bring a versatile skill set across graphic design, art direction, digital design and creative leadership, shaping ideas from concept through to execution to create work that connects with audiences and delivers impact.
Experience
Throughout my career, I’ve led and collaborated on a diverse range of work, from branding and digital design to integrated campaigns, social, content and print, including work across sport and some of the world’s most recognised brands. I’ve worked across both in-house and agency environments, partnering with global agencies such as Wunderman Thompson, M&C Saatchi and McCann. Internationally awarded, I bring global experience and a proven ability to navigate complex, multi-market stakeholder environments, delivering creative solutions at scale.
Skills
I combine strong conceptual thinking with hands-on design and art direction across brand, campaigns, digital, social and content. Comfortable working from initial idea through to final execution, I bring both creative thinking and visual craft to every stage of a project. My experience spans brands, industries and markets around the world, including sport, giving me the versatility to adapt my thinking and approach to different audiences, challenges and formats.
Tools
Highly proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), with advanced skills in Figma for collaborative digital design and prototyping. Experienced with generative AI tools including Midjourney and Adobe Firefly, with a keen interest in emerging AI technologies and their creative potential.