TURNING M&M’S INTO THE STAR OF THE SNACK AISLE

To boost M&M’s presence on TikTok, Instagram, and Facebook, we created Big Screen Bakes, a playful digital campaign that paired M&M’s with iconic films through bespoke, movie-inspired recipes. Designed to tap into the joy of movie nights, the content drove engagement and reinforced M&M’s as the go-to treat for screen-time snacking.