REBRANDING THE UNIVERSITY OF AUCKLAND FOR A NEW GENERATION

Aspirational and future-facing, our integrated Never Stop campaign encouraged millennials to make their mark on the world, starting with a world-class education. Featuring the University of Auckland’s first television commercial in 25 years, the campaign marked a bold step toward reconnecting with a new generation. Its empowering message resonated deeply with our audience, reflected in record enrolment numbers following its launch.