MAKING AUTOTRADER THE FASTEST PLATFORM FOR CAR SALES

For a competitive car-selling market, we developed a TVC and social film campaign for AutoTrader to showcase how the platform helps customers sell their cars fast, seriously fast. With speed and simplicity at the core, the campaign positions AutoTrader as the go-to solution for hassle-free, rapid car sales. The TVC, aimed at a broad audience, emphasised dynamic visuals and an energetic pace, while the social film delivered snackable, engaging content for digital platforms. Through this campaign, we highlighted AutoTrader’s leadership in a competitive space, offering customers a fast and easy selling experience.