EMPOWERING YOUNG WOMEN WITH CLEAN, TOXIN-FREE BEAUTY

Avenella is a beauty company focused on young women's health, offering clean, toxin-free beauty products free from harmful chemicals. I was brought in at a very early stage of Avenella to help the founder with the creative direction, marketing and communications strategy. The project scope encompassed the art direction and design of the box, product packaging, website, customer communications, and giveaways, crafting a bold, confident, and optimistic visual language that is both striking and sophisticated. The goal was to design something that resonated with young girls while ensuring it never felt childish. The identity strikes a perfect balance between youthful energy and sophistication, capturing attention and making a powerful, engaging statement that speaks directly to the brand’s audience.