POWERING FORD’S VISIONARY HYBRID LAUNCH

In 2020, Ford launched a new range of hybrids across the UK and Europe, including the Kuga Plug-in Hybrid, Transit Custom PHEV, and mild-hybrid Fiesta and Focus, marking a major step toward electrified, sustainable mobility. “The Game” campaign for the Kuga brought this shift to life through a bold, futuristic VR-inspired narrative that showcased Ford’s electrification journey from mild hybrid to full plug-in. We crafted immersive visuals and storytelling to reflect the innovation at the heart of the brand. Rolled out across 16 countries, the campaign reinforced Ford’s “Bring on Tomorrow” philosophy and redefined the creative boundaries of automotive advertising.