POWERING FORD’S VISIONARY HYBRID LAUNCH

As Ford accelerated its shift towards electrified mobility across the UK and Europe, it introduced a new generation of hybrid vehicles, including the Kuga Plug-in Hybrid, Transit Custom PHEV, and mild-hybrid Fiesta and Focus. “The Game” campaign for the Kuga brought this shift to life through a bold, futuristic VR-inspired narrative that showcased Ford’s electrification journey from mild hybrid to full plug-in. We crafted immersive visuals and storytelling to reflect the innovation at the heart of the brand. Rolled out across 16 countries, the campaign reinforced Ford’s “Bring on Tomorrow” philosophy and redefined the creative boundaries of automotive advertising.