PAYPAL'S RECORD-BREAKING CUSTOMER ACQUISITION

The festive season was facing an unfamiliar challenge. But different didn’t have to mean worse. We saw an opportunity to invent new traditions and find new ways, however big or small, to make Christmas special.

The campaign showed how digital payment solutions could play a meaningful role in creating unforgettable holiday moments.

And here’s what it unwrapped.

- Over 16 million new customers in Q4, up 72% on the previous year.
- 6.8m transactions and $13.2m in total revenue across core markets, marking PayPal’s strongest performance to date.
- AdAge ranked Make It One to Remember #2 in its Holiday Ads list.
- +32pts more positive sentiment than general PayPal activity, with 94% positive comments.