PAYPAL'S RECORD-BREAKING CUSTOMER ACQUISITION

With the pandemic at its peak, there was little doubt the festive season was going to be different. But different didn't have to mean worse. On the contrary, we saw an opportunity to invent new traditions and dream up new ways, however big or small, to make Christmas special.

It was a beautiful example of how digital payment solutions can play a meaningful role in creating unforgettable holiday moments.

And here’s what it unwrapped.

- Over 16 million new customers in Q4, 72% up on previous year.
- 6.8m transactions and $13.2m total revenue in core markets. The strongest performance in PayPal’s history.
- AdAge ranked our ‘Make it One to Remember’ film number 2 in their list of 2020 Holiday ads.
- +32%pts more positive sentiment than general PayPal Activity, with 94% positive comments