A FRESH MENU AND A PLAYFUL NEW LOOK

We partnered with Kum & Go to help redefine the convenience store experience through a bold brand overhaul and playful new campaign. Aimed at shaking off the stigma around convenience food, we introduced a fresh, flavorful menu that’s anything but expected. Under the campaign line “So Delicious It’s Distracting,” we created a series of humorous 15-second films capturing customers’ over-the-top reactions to the new offerings. Alongside this, we refreshed the brand’s visual identity with a vibrant new palette, a tone of voice full of irreverent charm, and a quirky cast of characters, all part of Kum & Go’s mission to bring a fresh perspective to convenience.